Celebrating its 30th anniversary, Italian fashion brand Replay has launched two new fragrances for men and women, called the material that is marked Replay - Jeans Spirit! Launched in July this year, they represent everything that you love in jeans, only to now carry the bottle and do not go anywhere without them, nor no jeans!
The advertising campaign for fragrance inspired by favorite clothing youth was shot in Barcelona and playful and captures the free spirit of youth as the main feature of this fragrance.
What else can you give that sense of style that you get from cool new jeans and an old denim shirt? Denim is something that you put on yourself and feel the fresh, unobtrusive and certainly not be a slave to fashion trends. It is this spirit of creativity, freedom of expression and Replay, which is celebrating with its two fresh fragrances for men and women.
Classic wardrobe in a bottle Today's young generation does not want to adapt to the restrictive rules of dress, they want to be spontaneous and create your own style is full of unconventional ideas and forms of expression? And what is better suited than denim?
"Denim is an amazing fabric, because it can carry the weight of different ways," says creative director Replayja Gigi Vezzola. ."Wear it alone, wear it decorated, worn at the edges - but most importantly, wear it how you want. The denim is not about fashion. It's about attitude." Says Gigi Vezzola.
A stance is a feeling of confidence in who you are, how you look, and that's why the smell is an important part of this story. A fragrance that gives you the same feeling of confidence, optimism and freedom to follow their own rules, as it provides you and wearing your favorite jeans. I like the perfect pair of jeans, and fragrances are perfect, cool and ready to take you everywhere.
"Jeans Spirit means to be free. The young generation love to be able to freely express their own personality. This is a very fresh scent - for the day, for the night - for every moment in your life." Said Gigue Vezzola.
Replay Jeans Spirit! - For Him Female Spirit Replay Jeans combines freshness with natural, earthy notes, which gives the smell of a relaxed and easy vibe. The top notes of Italian mandarin found, which is like the jeans part of the Italian heritage that brings energy swarming smell. In the heart of the fragrance Malagasy aquacoral offers an intoxicating touch of fresh air and freedom. Base notes of plays with the bohemian tenderness of Indonesia, which leads to exotic travel, but at the same time based on the nature and simplicity.
Replay Jeans Spirit! - For her Female Replay Jeans Spirit is incontestable, foaming freshness that currently attracts, but that is also tempered with a soft, smooth tones that make up the smell of soft and accessible, yet not openly seductive. Top notes of peony introduces us to a nice, feminine atmosphere, which leads to the intriguing combination in the heart of the scent: warm spicy notes of ginger and mixed with sunny, fruity notes, to the base with a touch of violet.
The fragrance wrapped in denim Box celebrates everything Replay likes of denim: bottle looks like it was wrapped in denim that is frayed at the edges. For men is designed classic dark blue denim washed denim and light blue colors. Female perfume comes in a light blue denim box that resembles a washed denim, and the bottle is a beautiful pink flower 'exported' to the denim background, showing not only how the modern denim can be adjusted in order to truly look like the original, but also how it can be and cool, unobtrusive and feminine at the same time. Just like the Replay Jeans Women's Spirit!
Glass bottles at the same time, and vintage and modern. Cold pale color of the bottle for women and breezy aqua blue bottle for men - both were fresh and airy, but at first sight attractive, not too dark or serious, and is something that will seamlessly become part of your style.
A Replay to pay attention to details in each box you'll find find a space where you can leave a message for someone special - so if you're buying perfume as a gift, you can ensure that the gift truly unique and personal.
